If you’re a small business owner, chances are that you’ve been hearing about blogs for years now. Maybe you’ve even tried one out and found it wasn’t worth the time and effort. But here’s the thing: the internet is still a young space, and it’s constantly changing. That means that some things that were true about blogging in the past probably aren’t true anymore—and some new ways to use blogs have emerged as well! So if you’re still not sure whether or not your business needs a blog, let me convince you that it does!
1. A blog is a good way to engage and connect with your customers.
A blog is a great way to engage and connect with your customers.
Customers want to feel like they are part of the business, and a blog gives you the opportunity to give them a voice. By letting them know that there are opportunities for feedback, customers will be more likely to respond positively when you reach out to them or their friends and family members about your products or services. It also helps build trust in your brand as someone who cares about what people think.
2. Blogs are good for SEO, which helps you get found by more people.
SEO is an acronym for search engine optimization, and it’s a way to optimize your website so that it appears first in search results. When people are looking for something online, they perform searches in a search engine such as Google or Bing. The result is typically a list of websites that match their query (for example “small business blog” or “how to run a successful small business”).
SEO helps you get found by more people and rank higher in search engines which leads to more traffic and sales.
3. Blogs give you a chance to share your expertise.
Blogs give you a chance to share your expertise with the world.
You’ll be able to use it to show off how much you know, and how much others can learn from you. There are plenty of opportunities for this kind of thing online—but not every medium is so well-suited as one that allows readers to make their own contributions as well.
Blogging helps build trust with potential customers, too! If they can see what sort of information they’ll get when they buy something from you, then they’re more likely to be willing at least consider buying it in the future.
4. Blogs are a good repository for answering common questions.
Blogs are a great repository for answering common questions. You can use your blog to provide information about common requests, answer questions that customers may not realize they have, and even address community-generated concerns.
Let’s take an example of a simple question: “How do I sign up for my account?” This is something that could be answered on-site with little to no work, but if you were to write a blog post on the topic it would be more likely to rank highly in search results than any other piece of content you have written thus far.
If you’re thinking about writing your first-ever blog post—or even just starting out by writing more content—then we suggest trying out this strategy. Just pick one question or topic that comes up frequently in customer conversations, then answer it as clearly and succinctly as possible so people who come across it will know exactly what they need to do next time around!
5. Blogs can be used as resources or guides.
You can use your blog to create a resource or guide. This will help you build an audience and position yourself as an expert in your industry.
If you’re already creating content, why not turn it into a resource? You can do this by organizing your posts into sections and grouping them around a common theme or topic. This is also a great way of keeping track of all the information you’ve shared on social media, so viewers can find what they’re looking for easily when they return to your site.
Creating valuable resources like guides makes people more likely to share them on social media sites like Facebook or Twitter because they can easily see the value in your content. This will help you build an audience and position yourself as an expert in your industry.
If you have a business, and especially if it’s a small business, having a blog is crucial to the success of your online presence.
Blogs can be a great way to engage with customers and build your online presence. They are also a good way to share expertise and answer common questions, which will help you gain the trust of potential customers. If you need some help building or maintaining your blog, contact us today!